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SUXORZ: the worst social media screw-ups of 2011
Wednesday, February 15, 2012 from 5:30 PM to 8:30 PM (EST)
New York, NY
Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2011.
Amid tales of genius and triumph during #SMWNYC, the #SUXORZ panel will be the Greek chorus.
SUXORZ occurs in four rounds. Each panelist talks about a social media campaign she/he hates, accompanied by a slide or Youtube clip, then the drunken mob audience chimes in and votes on the worst campaign of that round.
Finally, we revisit the winners of each round and vote on the grand SUXORZ campaign. Audience heckling and wisdom are welcome — nay, encouraged — throughout.
It’s like what we’ve done in past years at SXSW and SMW11… with the lubrication of complimentary beer and wine.
Together, we’ll school the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.
There will be an open bar starting at 5:30pm, so come early to get loose for the festivities.
- David Berkowitz
Vice President of Emerging Media
- Brian Morrissey
- BL Ochman
Senior Creative Technologist
AFS Intercultural Programs
- Twanna A Hines
- Henry Copeland
Founder and CEO
Social Media DJ:
- Jon Accarrino
Director of Social Media