Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2011.

Amid tales of genius and triumph during #SMWNYC, the #SUXORZ panel will be the Greek chorus.

SUXORZ occurs in four rounds. Each panelist talks about a social media campaign she/he hates, accompanied by a slide or Youtube clip, then the drunken mob audience chimes in and votes on the worst campaign of that round.

Finally, we revisit the winners of each round and vote on the grand SUXORZ campaign. Audience heckling and wisdom are welcome — nay, encouraged — throughout.

It’s like what we’ve done in past years at SXSW and SMW11… with the lubrication of complimentary beer and wine.

Together, we’ll school the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.

There will be an open bar starting at 5:30pm, so come early to get loose for the festivities.

The Panel:

• David Berkowitz 
  Vice President of Emerging Media 
  360i
   
• Brian Morrissey 
  Editor-in-Chief
  Digiday
   
• BL Ochman 
  Senior Creative Technologist
  AFS Intercultural Programs
   
• Twanna A Hines 
  Author 

• Henry Copeland 
  Founder and CEO
  Blogads.com 
  Moderator

Social Media DJ:

• Jon Accarrino
  Director of Social Media
  Definition 6